Just in case you didn’t know it, Gucci is a one of the largest and most successful fashion brands out there. 

Everyone wants to both own and be seen wearing Gucci apparel. In the past few years, Gucci has had a fantastic run and has become one of the hottest brands in fashion.  However, their growth has recently cooled off a bit. It turns out that  their product managers forgot what was in their product development  definition and made a product mistake that this has ended up having huge  ramifications online where Gucci had been doing very well.