Hundreds of video game consoles illuminate flat screen televisions in the Allied Esports Arena inside the Luxor Hotel & Casino. Past the Las Vegas stadium's seating, perched up above the stage is the suite-level owner's box, where Allied founder Jud Hannigan entertains guests. And there, wrapped behind and alongside the box is a flashing neon-lit tunnel where the players - yes, athletes - high-five VIPs as entrance music ushers them onto the stage.