In this episode of the many roads Podcast, Oba Okusanya discusses the critical importance of validating business ideas before investing time and resources. He shares personal anecdotes and outlines five effective validation methods: customer interviews, creating a landing page, utilizing surveys, building a minimum viable product (MVP), and leveraging pre-sales. Additionally, he introduces a bonus method using AI for market research, emphasizing that understanding customer needs is essential for entrepreneurial success.

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