Step-by-step breakdown by the candidate:

✅ Clarifying Questions:

• Geography? ➡️ India

• Category? ➡️ High-end Pixel phones

• Channels? ➡️ All first-time sales (no reselling)

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🧠 Estimation Logic:

1. Population Filter

• Total population: 1.3B

• Age-eligible for smartphones (16–60 years): ~60% ⇒ 800M

2. Socio-Economic Segmentation

• High Class: 10% ⇒ 80M

• Upper Middle Class: 20% ⇒ 160M

• Middle & Lower classes excluded due to affordability constraints

3. Potential Buyers of Luxury Phones

• High Class: 50% buy luxury phones ⇒ 40M

• Upper Middle Class: 20% buy luxury phones ⇒ 32M

• Total Luxury Buyers = ~70M

4. Annual Purchase Behavior

• Avg. smartphone replacement cycle: 3 years

• Annual luxury phone purchases: ~25M

5. Market Share of Pixel in Luxury Segment

• Empirical estimate: 1% market share

• Pixel phones sold per year = 1% of 25M ⇒ 250,000

6. Monthly Pixel Sales in India

• 250,000 ÷ 12 ≈ ~21,000 Pixel phones/month

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💡 Final Estimate: ~21,000 high-end Pixel phones sold per month in India

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🔍 This guesstimate combines demographic insights, purchasing power, and behavioral assumptions to reach a realistic approximation — useful for interviews, market analysis, or product strategy planning.

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