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The candidate logically breaks down the estimate by analyzing demand during peak hours, user behavior, and ride dynamics.
Step-by-step breakdown:
✅ Assumptions:
• Pre-COVID scenario
• Focusing only on Uber ride-hailing (cars, bikes, autos)
• Targeting peak hours: 8 AM – 11 AM
1. Target Population
Total Bangalore population: 13M
Focus age group (20–50): ~5M (based on age distribution: 30/80)
2. Tech-Enabled User Base
Assuming 80% smartphone + internet penetration:
4M potential users
3. Users Who Can Afford Cabs
25% of 4M = 1M
4. Users Likely to Use Ride-Hailing
Only 20% might actually use cabs (others take metro/bus/own vehicles):
0.2 x 1M = 200K
5. Uber’s Market Share
Uber holds ~40% of the ride-hailing market:
80K Uber users during peak hours
6. Ride Duration Assumption
In peak hours, 1 ride ≈ 45 mins (includes wait time)
→ Each driver does ~4 rides in 3 hours (0.75 rides/hour)
7. Drivers Needed to Serve Demand
To handle 80K rides in 3 hours:
= 25K rides/hour
= 25K / 0.75 ≈ 33.3K drivers
Rounded down: ~30,000 Uber drivers in Bangalore
⸻
✅ This approach blends demographic filtering, behavioral insights, market share, and operational feasibility. A textbook guesstimate!
#Guesstimate #ProductManagement #CaseInterview #UberCase #MarketSizing #StrategyThinking #ConsultingPrep #Bangalore #RideHailing #ProductThinking #BusinessStrategy #CaseStudy #InterviewPrep #UberIndia #PMInterview #TechInterviews
By Anoop SureshThe candidate logically breaks down the estimate by analyzing demand during peak hours, user behavior, and ride dynamics.
Step-by-step breakdown:
✅ Assumptions:
• Pre-COVID scenario
• Focusing only on Uber ride-hailing (cars, bikes, autos)
• Targeting peak hours: 8 AM – 11 AM
1. Target Population
Total Bangalore population: 13M
Focus age group (20–50): ~5M (based on age distribution: 30/80)
2. Tech-Enabled User Base
Assuming 80% smartphone + internet penetration:
4M potential users
3. Users Who Can Afford Cabs
25% of 4M = 1M
4. Users Likely to Use Ride-Hailing
Only 20% might actually use cabs (others take metro/bus/own vehicles):
0.2 x 1M = 200K
5. Uber’s Market Share
Uber holds ~40% of the ride-hailing market:
80K Uber users during peak hours
6. Ride Duration Assumption
In peak hours, 1 ride ≈ 45 mins (includes wait time)
→ Each driver does ~4 rides in 3 hours (0.75 rides/hour)
7. Drivers Needed to Serve Demand
To handle 80K rides in 3 hours:
= 25K rides/hour
= 25K / 0.75 ≈ 33.3K drivers
Rounded down: ~30,000 Uber drivers in Bangalore
⸻
✅ This approach blends demographic filtering, behavioral insights, market share, and operational feasibility. A textbook guesstimate!
#Guesstimate #ProductManagement #CaseInterview #UberCase #MarketSizing #StrategyThinking #ConsultingPrep #Bangalore #RideHailing #ProductThinking #BusinessStrategy #CaseStudy #InterviewPrep #UberIndia #PMInterview #TechInterviews