The total estimated number of smartphones sold in India per year is 70 million. This figure is derived by segmenting the Indian population into rural and urban demographics and estimating mobile phone penetration and replacement cycles within each.

For the rural population (estimated at 410 million adults), with an average of 2 mobiles per household (82 million households), total rural mobile penetration is 164 million. Assuming a replacement cycle of 3 years, 55 million new mobile phones are bought annually in rural areas.

For the urban population (estimated at 176 million adults), with an average of 1.5 mobiles per person, urban mobile penetration is 265 million. Assuming a replacement cycle of 1.5 years, 176 million new mobile phones are bought annually in urban areas.

This leads to a total of 231 million new mobile phones sold annually. Finally, assuming that 3 out of every 10 new mobiles are smartphones, the total number of smartphones sold is estimated to be 70 million. This kind of market sizing is crucial for product managers to inform strategy and product development in a dynamic market like India.

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