Guest Caroline Gratrix, headshot photographer talks about what the goals and objectives for her business are and how much she loves making people smile. 

She also talks about the fear she felt when she decided to put her business into a very specific niche that differentiated her work, and the impact it had on the way she runs her business - both from a selling and a cost point of view.

You can find her on instagram here: 

https://www.instagram.com/vivaphotography