From his roots as a Jersey boy artist to becoming one of the most prolific and successful commercial directors in advertising history, Bob Giraldi has shaped culture through storytelling on screen. In this conversation, he shares behind-the-scenes stories from the iconic Miller Lite All-Star campaign to directing Michael Jackson’s groundbreaking “Beat It” music video.

Giraldi also reflects on his decades in the industry, offering advice to young directors navigating a new world shaped by AI — and reminding us why the world could benefit from filming more sunsets. Host: Lewis Williams