This week we have a super special show in store for you, an interview FROM NEW YORK with Jason Bacher

 

01:07 We’re recording in Michelle’s bedroom today, so there’s appropriate background noises

01:30 We met Jason at a super cool coffee shop called Irving Farm Coffee Roasters on the Lower East Side (Brandi was right!)

03:50 THIS IS YOUR WARNING: This show has language.

04:12 We are here with Jason Bacher

04:25 Everything “s s ssounds” good

04:40 What was Jason’s motivation for moving to New York (from Ohio)

04:52 What would their studio (GFDA) look like in New York? Bigger, faster?

05:05 It HAS changed, but initially felt very temporary

05:20 He fell in love with New York and never wants to leave (I know the feeling Jason)

05:36 Jason talks about what has changed since he moved to NYC

06:52 Jason really misses being able to “hi-five” someone physically at times

08:03 When you’re working alone, hi-fiving yourself sometimes happens

08:28 Jason’s new favorite place to hang with people is an actual watering hole, called Sweetwater

09:00 James (Victore) introduced Jason to this place

09:07 Jason answers Brandi’s question on how his brand GFDA got started, the motivation and what’s in the name

10:46 He wasn’t seeing a light bulb turn on for his students and wanted a way to wake them up

11:00 Talked with his business partner Brian about the idea of being able to deliver advice to people without having to see their work. The only way that they felt it would be powerful enough was to include profanity as the “hook”.

11:49 GFDA was created in black, white, and red, in Helvetica, and always only the F word for impact used very specifically

12:30 They were basically taken by surprise cause it was not planned and all of a sudden was a success.

13:25 How Brandi found Jason

14:00 Brandi loves Jason’s format of newsletter, you should definitely subscribe

15:58 How Jason handles creative block, or friction

16:05 TIME LIMITS!!!!!

17:14 The trick is making things you like or love and people will come to you

17:42 You shouldn’t really ever create things JUST for other people

19:00 Not everyone has the same level of taste, especially clients at times

20:30 Your job as the designer is to show them what they need and why

22:10 On “firing” clients and what can be a cause

24:08 Client briefs and their importance in weeding out clients

25:01 On pricing: Just ask the client how much money they have, sort of.

26:45 It’s actually nice to make money sometimes as a freelance business owner

27:20 Payment plan options are a cool way to help clients be able to afford design

28:51 People should not have to give up food on their table to invest be able to buy design

30:45 What’s the poster all about?

32:10 Jason and Brian are okay with you stealing some stuff, cause you’ll give them your money sooner or later