John Hornsby is the Founder and Creative Director of Hornsby Creative. John is also a founding executive board member of AIGA Asheville, part of the organizing committee for CreativeMornings Asheville, the lead organizer of Freelance Business Week Asheville, and co-organizer of an annual creative retreat in Spain. 

John’s superpowers are seeing connections and empathetic leadership. Hornsby is known for his unique approach to applying strategy-driven design to branded experiences. Through both decades as a performing musician and consistent business networking, John has grown from being an introvert,  too afraid to pick up the phone to order a pizza, to a top-performing salesperson, speaker, and team leader. 

In 2020 when everything went virtual, he and his wife Anila Launched Connection Kits, a service to discover, design, and deliver branded event toolkits so that hosts could drive joyful engagement while increasing connections and conversions.

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