Mark Bonchek is the CEO of Shift Thinking (https://shift.to) and has written multiple articles on Harvard Business Review. Recently, Mark has published an article on branded currencies, discussing how to use points, gift cards, incentives and rewards as social currencies. On this episode we discuss how cryptocurrency will transform branded currency crating microeconomics with markets, communities, currency, and governance. Mark will also be speaking at the Flourish Conference on April 9-11, 2018 (flourishcon.com).

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NOTE: This is an emergent and evolving highly technical space. You should understand how involvement in this space impacts you and acknowledge all risks before participating or implementing any recommendations.