Guest Molly Schoneveld, The Storied Group PR

Today on Inside Design with Kandrac & Kole, we are joined by PR expert Molly Schoneveld. Molly has extensive experience working with companies to grow their publicity. During this episode, she talks to us about the importance of social media while also having a secondary platform that you own, such as a blog, podcast, or YouTube channel. Molly tells us about her predictions for 2023 and where publicity is heading. She then discusses the importance of having a handle on your finances and how to put your mindset above everything else. Tune in today for some excellent tips on growing your audience! IN THIS EPISODE:  [4:20] Molly tells us about her blog and how that has led her to where she is today. [7:11] What does Molly mean by social media being like a magazine vs. a sole means for your business?  [10:43] Molly’s predictions for 2023.  [13:51] Where is the best place for designers to show their work? [16:30] How do businesses decide whether to hire someone to do their social media or not?  [18:48] What does it mean to put your mindset over everything?  [22:46] Molly shares her thoughts on how a business should handle its finances. KEY TAKEAWAYS: Social media should not be your entire strategy for increasing business or advertising since social platforms are out of your control. Email newsletters, podcasts, and blogs are excellent tools since you own them.  Keywords on Pinterest and getting featured on other tastemakers' blogs are a great way to get your name out there and your products seen by more people.  Some small business owners want to ignore finances, but the wiser you are about what's coming in and going out every month will save you. You won't get blindsided if an emergency arises. RESOURCE LINKS: The Storied Group Website The / Sought After Blog Kandrac & Kole Website Kandrac & Kole on Instagram Kandrac & Kole on YouTube BIO:  Molly Schoneveld represents the industry’s top interior designers, celebrities, and hotels with 20+ years of experience. She is incredibly selective in who she represents – giving her clients exclusive access to her network-taking them from industry leaders to nationally recognized, house-hold names. She began her career in Hollywood working directly under Academy award-winning producer Brian Grazer. She was soon recruited to powerhouse entertainment firm PMK where she worked with A-list talent like Kevin Bacon, Gerard Butler and Olivia Wilde. She started her lifestyle blog, The Sought After, in 2008 as a passion project. and we will let her tell us more about that. (remove the highlighted sentence) Her company, The Storied Group is part of the exclusive list THE PR Net 100 for 2022 and was awarded “Small Agency of the Year” by the Bulldog Stars of PR Awards in 2019. Kandrac & Kole was voted one of Atlanta’s Top 20 Residential Interior Designs by the Atlanta Business Chronicle, and has been featured on HGTV as well as in The New York Times, Atlanta Homes & Lifestyles, Better Homes & Gardens, Southern Home Magazine, and many others as well as participants of the One Room Challenge Spring 2020. Kandrac & Kole has established a well-known reputation for their approachable, dynamic personalities, their signature use of color and pattern, and their one-of-a-kind, custom designs. As industry experts for residential and commercial design, Joann Kandrac & Kelly Kole share upbeat and entertaining narratives regarding their design projects, travels, and personal stories on their popular blog, their podcast, and via national speaking engagements. Joann and Kelly’s love and commitment to the power of interior design also extends towards their charity work throughout the U.S. and Guatemala. SPONSOR: If you are a designer or a homeowner, you should have Cosentino on your radar as your first choice for quartz products. Cosentino is the maker of Silestone – a hybrid surface of premium minerals, quartz, and recycled materials. Dekton is Cosentino’s innovative ultracompact surface, a technological material composed of a blend of raw materials, porcelain, and glass. It is perfect in both home, hospitality, and outdoor projects because of its high strength and versatility. You will find Silestone in millions of homes in over 100 countries and in most of Kandrac & Kole projects. We always turn to Cosentino for their innovation and commitment to sustainability. Visit https://www.cosentino.com to learn more about their product and their new city centers – an exclusive meeting place for professionals who seek to share ideas, stay ahead of market trends, and to take part in innovative experiences and activities.