Guest Pace with Matt Trappe

Guest Pace: Brent James, Footwear Designer


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As a designer Brent has an emphasis on storytelling and wants products to contribute to the whole brand experience - something I greatly identify with. We chat about:

* Balancing an attention to product details with a broader strategic view.

* The concept of "hitting crescendos" in product launches, similar to creating a film or musical piece.

* The importance of building community and connecting with customers.

* The value of pushing boundaries in design while understanding best practices.

* The challenges and rewards of transitioning from design to product management.

* The complexities of developing sustainable footwear.

* The importance of creating a relationship with the consumer beyond a transaction.



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Guest Pace with Matt TrappeBy A Matter of Brand