Designer, creative superstar, and frequent Guesthouse Guest Alix Edging joins Mitch & Wes to talk about building a career (and life) shaped by creativity, hospitality, and attention to detail.
This conversation covers the path that led her into design, the moments that defined her career, the leadership lessons she’s learned, and why the best creative work makes people feel welcomed, cared for, and inspired.
She has some amazing advice, and answers our questions way better than we asked them, check it out!
Oh, and we play “Oh No, We’re A Sonic Branding Agency,” the game where we make up brand mnemonics on the spot.
Website: alixedging.com
Instagram: @alixedging
AirBNB: https://www.alixedging.com/toughestclientever#/edgewoods-at-indigo/
0:00 — Meet Alix Edging
1:17 — Gettin’ in the business
2:38 — Atlanta roots, the Limelight, and growing up around creativity (and sharks)
4:06 — Breaking into the industry after Creative Circus
5:29 — Impossible pitch moments
6:26 — Design as hospitality
7:22 — House flipping, interiors, and going independent
8:41 — Stepping into creative operations
10:06 — Transforming agency spaces and building memorable experiences
12:00 — Why details, materials, and sourcing matter
14:19 — Showing up for your people
14:48 — Advice for young creatives
18:09 — JUST PUTTING IT OUT THERE!
19:06 — How to work with Alix
20:06 — Oh No We’re A Sonic Branding Agency! game
25:07 — Career influences and mentors
27:03 — World’s toughest client: herself
31:44 — Where design is headed
33:37 — Wrapping up
