Bad Podcast Pitches

guests for Mike (And a Podcast Promotion Update)


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This pitch comes to me from my friend Mike Wilkerson of 2GuysTalking.com and PodcastGauntlet.com (and many other places online). Listen as we examine this rather questionable pitch.

Oh... and a quick update on whether the incredible increase from our friendly neighborhood podcast promoter has continued.
  • 2 Guys Talking Network
  • Podcast Gauntlet
  • Episode 7 (Will This Promotion Get Your Podcast Booted?)
  • Episode 9 (What Really Happened After 3 Days of Professional Podcast Promotion?)

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My friend and cohost, Mike Wilkerson, received a vague email promising “8–15 qualified guests every four weeks” using a “pay for performance” model, without advertising. While I appreciate short and sweet, brevity isn't enough. This email was missing some critical information to know whether it was worth pursuing.

I share my thoughts on what's missing, what you might want to do first if you receive a pitch like this and want to know more, and one thing that should be a non-negotiable.

If you're sending pitches, you will also find some valuable information about what you should do before sending a pitch.

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Chapters:

(00:00) Opening and premise: dissecting a short pitch

(00:29) Context: Mike Wilkerson and the email setup

(00:50) Reading the pitch: promises and ambiguities

(01:33) Interpreting the offer and potential models

(02:42) Marketplace vs. middleman and dual-sided payment concerns

(03:42) Advice: define terms like pay for performance and qualified guest

(04:56) Audience fit matters: what qualifies a guest?

(06:01) Do your homework: tailoring pitches to the show

(06:29) Follow-up on prior promotion: results and takeaways

(07:44) Call for submissions and closing notices

...more
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Bad Podcast PitchesBy Bryan Entzminger