Gui Laliberte is the CEO and Founder of Integral. Integral empowers web3 organizations in crypto accounting through revenue recognition, NFT collection management, cap gain/loss calculations, audit-compliant reports and more. In this episode, we discuss Gui’s background in founding Setter and its acquisition by Thumbtack, how and why founders should think about markets when building businesses and why he is building a picks and shovels company for web3.

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