Guido Palazzo is the author of The Dark Pattern and a Professor at the University of Lausanne in Switzerland . You can follow him here on LinkedIn.

In this conversation, Guido Palazzo discusses his book ‘The Dark Pattern’ and critiques the prevailing neoliberal ideology in business education. He emphasizes the systemic nature of corporate scandals, arguing that unethical behavior often stems from contextual pressures rather than individual character flaws.

Guido shares his personal journey, influences, and evolving perspectives on the future, advocating for a more collaborative and ethical approach to leadership and organizational behavior. He introduces the concept of the ‘bright pattern’ as a counter to the dark patterns observed in corporate scandals, highlighting the importance of treating individuals with dignity and fostering a culture of ethical dialogue.

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Next on Part-Maven Part-Maverick, we will speak with Brett Gardner about Buffett’s Early Investments.

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