This episode features the experienced Guido Rossetti. Guido is the Growth Marketing Director at PSh. Guido begins talking about how he develops the plan for new clients. He gives an example of campaign work he did for Switch a payments app and how they executed the "Let's Switch" campaign for them. The second was his work for an e-commerce site for chairs targeting the maternity market. And how they helped the business successfully expand. He talks about idea generation for campaigns and how he operates his team.  This a great episode for marketers who want to learn more about the approach to 360 marketing and producing campaign work to complement digital areas like SEO, PPC and social.