Vader Research

Guilds #4: BAYZ - Building Blockchain Gaming Awareness in Brazil


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BAYZ is the largest guild in Brazil and raised a $4m seed round led by YGG with the participation from Delphi, Bitkraft, Fabric and Arca. BAYZ’ co-founder Joao Borges is joined us to discuss:


• How to find the first 10-50 scholars?

• How content creators help improve blockchain gaming awareness?

• The details of the YGG partnership

• How BAYZ makes game and NFT investment decisions?

• The tradeoffs between social-focused guilds and profit-focused esports teams?

• Which blockchain games are most suited for esports?

...


Useful Resources:

DeFi Vader's Twitter - https://twitter.com/DeFiVader

Guild 101 - https://defivader.medium.com/yield-gu

The Era of Guilds - https://defivader.medium.com/the-era-

BAYZ Twitter - https://twitter.com/bayzgg 

BAYZ Seed Round - https://medium.com/@bayzgg/bayz-close...

Spotify - https://open.spotify.com/show/7mgKa3Z

...


Intro: (0:00)

BAYZ: (0:30)

Mobile Esports: (1:15)

Scholar Count: (4:42)

Seed Round: (5:10)

Content Creators: (6:24)

First 50 Scholars: (8:13)

Influencer Channels: (13:55)

YGG Partnership: (14:48)

BAYZ Earnings Share & Team Structure: (17:22)

Internal Game Investment Team: (18:29)

Game Investment Due Diligence: (20:56)

NFT Investment Decision: (24:26)

Games Invested: (25:46)

Blockchain Gaming Esports: (27:15)

Value Add to Games: (29:50)

Esports Teams vs Guilds: (31:35)

Scholar Performance Management: (37:07)

Lifestyle Brand: (38:30)

Advice to Upcoming Guilds: (40:14)

BAYZ Roadmap: (41:25)

End: (44:00)


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