B2B Category Creators with Gil Allouche

Guillaume Cabane, Growth Advisor, and Dave Gerhardt, CMO at Privy

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In our third episode, Gil has another fascinating category creation discussion with two of the marketers responsible for Drift's category domination. 

Panelists for this episode include:

  • Dave Gerhardt, CMO of Privy and Instrumental in creating the Conversational Marketing category
  • Guillaume Cabane, Growth Advisor to startups and instrumental in creating the CDP Category

    • You'll walk away from this episode with an understanding of:

    • How the combination of a strong focus on brand and creativity, plus deep technical and data expertise was the golden marketing combination during Drift's rise
    • The importance of building an audience for your product before you ever try to sell anything
    • Why marketing based off of a feature chart is a losing proposition

      • BONUS! Find out why Guillaume has spent over 18 months sleeping in a tent and how Dave got through the worst stomach bug of his life the night before a huge New York Times feature article interview with his CEO!

      ...more
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