Today’s episode will lay the framework for crafting your own strategic narrative. You’re likely wondering what exactly is a strategic narrative and why do I need one? Enter my guest, Guillaume Wiatr, the Founder of MetaHelm; a consulting firm focused on building strategic narratives for established companies.

As a strategy consultant and leadership coach, he guides CEOs and Founders to align people and accelerate innovation adoption. For Guillaume, traditional business storytelling is dead. Innovation happens when you build a new narrative instead. As he says, "people will pay for a story, but they will die for a narrative." After helping to save a 20M euro venture during the dot-com boom, Guillaume went on a mission to turn every company into a source of inspiration that few can resist.

Since then, he’s been working with startup founders as well as senior executives of companies like Google, Microsoft, Alaska Airlines, The Bill and Melinda Gates Foundation, AIG, L'Oréal, Spencer Stuart, GAP, and the US and French governments. His commitment to education led him to become an instructor and a mentor to young entrepreneurs at the University of Washington, the School of Visual Concepts in Seattle, and Emlyon international business school in France. Guillaume also publishes daily insights in his newsletter–The Next Narrative–where you can find a canvas he designed to get you started with your strategic narrative.

Highlights of the episode:

· The BIG difference between a story and a narrative

· How to frontload value creation in your life & business

· Having vulnerability as a leader is a strength

· The path to success? It’s not a solo journey!

· Writing a 1-year letter to yourself

Quote of the episode:

· “Machines count words, humans count on words.” – Guillaume Wiatr

Additional resources:

· Metahelm.com

· The Next Narrative (daily newsletter)

· Strategic Narrative eBook (free download)

· Big Magic by Elizabeth Gilbert

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