This episode features the creative Gurkan Ates. Gurkan is a Digital Expert & Strategist who runs a business named gurtesmag. Gurkan first speaks about his growing platform and business gurtesmag. We focus on his content and work on the business. He uses viral and creative content from the wider world and provides tips for marketers to get creative. We run through some successful Christmas campaigns like Lancaster library getting created with their books going viral as a result, a Nike campaign with air jordans and a Mercedes Benz campaign. We talk about how we can be more creative and a good marketing campaign should have the approach of "take action first" something Gurkan explains in great detail. He goes on to speak about future opportunities in marketing explaining quick commerce, long to short-form content and podcasting are all opportunities in the market. For new insights, he suggests subscribing to the morning brew a daily newsletter which keeps you up to date with the markets. This is a great episode for anyone looking to know more about digital content and how to stay up to date with wider marketing content.