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Gus Ferguson: Is AI in Marketing Just One Giant Efficiency Hack?
What happens when a marketing engine is built entirely on AI? Gus Ferguson, founder of Ascendant, joins us to talk about the reality of the "Architect" era. We step away from the hype to look at how AI in marketing is actually changing the day-to-day.
We go from replacing the "dread" of first drafts to rethinking what a junior role even looks like in 2026.
The Highlights:
The Death of the First Draft: Why "correctly orchestrated" AI is now more reliable than 90% of human-written content.
From Doing to Architecture: Moving from a world of "AI-assisted humans" to "human-assisted AI."
The New SEO: Why the future of being found isn't about keywords, but about Large Language Model Optimization (LLMO), using the same E-E-A-T principles .
Trust as Currency: How to navigate a "Dead Internet" flooded with bot content.
The 0.75 Reality: Will we finally reaching the point where AI is as smart as we are?
View all episodes
By b0a1What happens when a marketing engine is built entirely on AI? Gus Ferguson, founder of Ascendant, joins us to talk about the reality of the "Architect" era. We step away from the hype to look at how AI in marketing is actually changing the day-to-day.
We go from replacing the "dread" of first drafts to rethinking what a junior role even looks like in 2026.
The Highlights:
The Death of the First Draft: Why "correctly orchestrated" AI is now more reliable than 90% of human-written content.
From Doing to Architecture: Moving from a world of "AI-assisted humans" to "human-assisted AI."
The New SEO: Why the future of being found isn't about keywords, but about Large Language Model Optimization (LLMO), using the same E-E-A-T principles .
Trust as Currency: How to navigate a "Dead Internet" flooded with bot content.
The 0.75 Reality: Will we finally reaching the point where AI is as smart as we are?