We’ve all been there — Excel screams “don’t,” but your gut’s already doing a victory dance.

In this episode, Amy and Jen dive into the chaos of modern marketing: how to balance spreadsheets and instincts without losing your mind.

And it’s our first-ever guest episode! 🎉
Joining us is strategist Luke, who somehow makes data and gut feelings actually get along. We talk about:

• When to trust the numbers (and when to ignore them).

• Why “good data” isn’t always the boss.

• How to trust your gut without causing a campaign meltdown.

Spoiler: the best decisions usually start with a hunch… and maybe a coffee.