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Jenny Cayo Ferguson: Guts and Glimmers

By Brian Arbor| August 18, 2025 

About Jenny Cayo Ferguson:

Jenny Cayo Ferguson is a creative brand strategist and designer who runs Specs Creative Agency. She calls herself a “creative brand therapist,” and it fits—her work is all about helping people make sense of who they are and how they show up, especially after life knocks them sideways. Jenny brings a grounded, collaborative approach to design and identity, shaped by her own experiences navigating chronic illness, burnout, and rebuilding from the inside out. She’s here to talk about how lived experience shapes identity—and how we can take all of that, the messy and the real, and turn it into a powerful brand without having to pretend to be someone you’re not.

Connect with Jenny Cayo Ferguson:  

Facebook Business Page: https://www.facebook.com/specscreativeagency

LinkedIn URL: https://www.linkedin.com/in/jenny-cayo-ferguson-52a6a560/

A Gift from Jenny Cayo Ferguson: 

Free 30-minute conversation over coffee and zoom to identify what's working in your brand and what opportunities you can take immediate advantage of

https://clientportal.specscreativeagency.com/schedule/63f9028f357440099c1cfc45

Connect with Host, Brian Arbor:  

Email:  [email protected]

Facebook personal page: https://facebook.com/brian.arbor

Facebook podcast page: http://facebook.com/tracesoftrauma

Connect with Brian:

Website: https://tracesoftrauma.com/

Email: [email protected]

Facebook: https://www.facebook.com/tracesoftrauma

Facebook Community: https://www.facebook.com/groups/tracesoftrauma

Instagram: https://www.instagram.com/tracesoftrauma/

LinkedIn: https://linkedin.com/in/brianarbor