61: Guy Pearson on Generating Measurable Growth Through Trade Shows

Today, on the Early-Stage Founder Show, I’m talking with Guy Pearson, the Founder and CEO of Practice Ignition, a SaaS startup making smarter proposal software to help service businesses win more clients, do less admin, boost cash flow, and scale their business. Guy shares how he and his team have built their business on the back of trade shows and other live events. He walks us through the exact process they follow before, during, and after events to ensure that they get a measurable ROI, warns us of the common pitfalls, and shares how they plan to scale. The first half is super tactical, which has been the focus of this podcast, but we wrap up by diving more into how Guy’s role as founder evolved as his company grew and the important changes he had to make to keep up. I’m hoping this provides a valuable angle for listeners, but if I’m off base and you just want tactics and nothing else, let me know.