For the cover of Goop Magazine’s inaugural issue, founder Gwyneth Paltrow is covered in goop. Got it? Good. Now here are some thoughts on self care, banishing pesky cesarean scars with live bee stings, and more. Paltrow touches upon the shaky science of feeling good in the new Condé Nast publication’s editor’s letter, writing, “For me, when I take my shoes off and walk in the grass, it’s so healing.