Last year, a high-flying online delivery brand was planning to conquer the next big challenge. They were doing excellent in sales and had a pretty decent CRM system too. However, the challenge was to increase the base of loyalists and advocates, and in a fast changing world, where the customers can be fickle minded, it seemed like an impossible task. This is the story of a customer's journey from buyer to advocate, and the one hack which got it done. Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales