In this episode of Talk Commerce, Gloria Chou, founder of Gloria Chou PR, shares her insights on how small business owners can effectively navigate the world of public relations without the need for expensive agencies. She emphasizes the importance of organic PR, the power of media coverage, and how to craft compelling pitches that resonate with journalists. Gloria introduces her CPR pitching method, which focuses on credibility, point of view, and relevance, and discusses strategies for leveraging media features to enhance SEO and build authority. The conversation also covers the significance of understanding journalists' needs, the art of follow-up, and the importance of humanizing pitches in an increasingly automated world. Gloria encourages listeners to reclaim their power in PR and provides resources for further learning.

Takeaways

• PR is accessible to everyone, not just big brands.
• Organic PR can provide more value than paid ads.
• Understanding what journalists want is key to successful pitching.
• The CPR method (Credibility, Point of view, Relevance) is essential for effective pitches.
• Subject lines should be compelling and relevant to the journalist's audience.
• Follow up strategically with journalists after sending pitches.
• Personalization in pitches increases the chances of getting noticed.
• Leverage media features across multiple platforms for maximum impact.
• Awards should be framed in the context of solving problems for the audience.
• You are your business's best advocate in the PR landscape.

Sound Bites

• "PR is the ultimate SEO tool."
• "PR is about writing a good pitch."
• "AI cannot replace the human touch in PR."

Chapters

00:00
Introduction to PR Coaching and Its Importance

03:58
Demystifying Organic PR for Small Businesses

06:44
The Power of PR vs. Social Media

10:07
Crafting Effective PR Pitches

12:41
The CPR Pitching Method Explained

15:43
Optimizing Subject Lines for Journalist Engagement

18:38
Building Relationships with Journalists

21:43
Creating a Media List and Finding the Right Journalists

24:31
Humanizing Your Pitch in a Digital Age

27:32
Leveraging Media Features for Business Growth

30:24
Final Thoughts on PR Strategy and Accessibility

Links:
www.gloriachoupr.com/masterclass

www.gloriachoupr.com/podcast
www.prstarterpack.com