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When a scam caller knows everything about you--your address, social security number, bank account--how do they know? There isn't some super powerful hacker ring with its own call center. Your data is actually stolen at one end of the internet, goes on a trip through hacker forums and dark web stashes, and reappears in a neat spreadsheet for a call center. The more you know about how your data is breached, sold, and aggregated, the better you'll be prepared for your next well-informed call from a scammer.
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Real Talk About MarketingAn Acxiom podcast where we discuss marketing made better, bringing you real...
Listen on: Apple Podcasts Spotify
Support the show
Join our Patreon to listen ad-free!
4.6
1414 ratings
When a scam caller knows everything about you--your address, social security number, bank account--how do they know? There isn't some super powerful hacker ring with its own call center. Your data is actually stolen at one end of the internet, goes on a trip through hacker forums and dark web stashes, and reappears in a neat spreadsheet for a call center. The more you know about how your data is breached, sold, and aggregated, the better you'll be prepared for your next well-informed call from a scammer.
Send us a text
Real Talk About MarketingAn Acxiom podcast where we discuss marketing made better, bringing you real...
Listen on: Apple Podcasts Spotify
Support the show
Join our Patreon to listen ad-free!
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