Hacking Founders

Meet Adrian Avendaño: The Hardcore Coder with a Global Soul

Adrian Avendaño is a tech entrepreneur, software engineer, and “global citizen” who has spent the last 17 years living at the intersection of code and community. Having founded six companies, lived in 27 countries, and explored over 90, Adrian possesses a unique “signal literacy”—the ability to pattern-match human systems, cultures, and technologies across the globe.

From raising capital in Ireland to building tech bridge communities in New York, San Francisco, and Shanghai, Adrian’s journey has been a search for “flow.” His latest mission, detailed in his new book Attention Operating System, explores the urgent need to protect our inner voice from the noise of the algorithmic era. In this interview, we dive into his transition from a nomadic entrepreneur to a philosopher of the AI age, discussing how we can use technology as a mirror to reflect our own thoughts rather than a machine that dictates them.

Connect with Adrian

LinkedIn

Susana is a global business strategist and the Founder & CEO of Harrington Blue & Partners and Harrington Verve. With a remarkable international journey that has taken her from her native Argentina to the forefront of international trade and investment in the UK, she has become a trusted advisor for companies navigating the complexities of cross-border expansion between the UK, EMEA, and Latin America.

Drawing on her experience as the former Executive Director of the British-Argentine Chamber of Commerce, Susana is a powerful advocate for building global business bridges. Her work is driven by a deep passion for developing human potential, championing female leadership, and mentoring the next generation of talent to thrive in a world where business models must constantly be reinvented.

Unlocking Global Markets: A Masterclass in International Strategy with Juhi Naithani

Juhi Naithani, a world-class strategist and founder of Just B-Global, to deconstruct the frameworks behind successful international expansion.

She shares decades of experience on how to build the right relationships, navigate cultural complexities, and create lasting value across borders.

Connect with Juhi

LinkedIn

Russ Shaw CBE is s a highly influential global technology leader, Russ isn't just talking about scaling businesses and fostering international growth; he's literally written the blueprint.

Honoured with a CBE in 2021 for his profound services to technology and business in London, Russ brings a rare blend of visionary leadership and gritty, real-world execution.

In 2013, he founded Tech London Advocates (TLA) as an independent, grassroots movement to ignite the startup scene. This audacious vision exploded into Global Tech Advocates (GTA) by 2015, now a colossal network of over 40,000 members spanning more than 40 hubs worldwide.

With an MBA from Harvard Business School and experience as a founding partner of London Tech Week, Russ shares "hard-won secrets and actionable strategies" that help both budding entrepreneurs and established leaders innovate and lead effectively.

Connect with Russ

LinkedIn

Pedro Donati is a digital transformation innovator who moved from startups to corporate environments to champion innovation.

He founded Round Pegs to help companies adopt "startup-way" solutions, and has since played key roles at Falconi Consulting and SuperBid.

His expertise emphasises adaptable scaling, fostering psychological safety in leadership, avoiding "product vanity," and understanding the difference between transforming digital channels and core business propositions, always prioritising the customer.

When a team made a mistake, his first action was to go there and "take that into my responsibility and make it your own."

Pedro Donati 

Connect with Pedro

LinkedIn

Mensch.work

Ivar Lukk is a serial entrepreneur and seasoned leadership expert from Estonia with a self-diagnosed case of "chronic routine intolerance." This core trait has driven him through a dynamic career, from co-founding one of the first banks to introduce modem banking to leading and setting up numerous ventures across different sectors.

With over a decade of experience as a leadership coach and trainer, Ivar is the founder of Casehub, a platform designed to make world-class leadership development universally accessible. He is a firm believer that great leaders are built on "spikes, not roundness," and is passionate about helping founders navigate the journey from "failure to failure without losing enthusiasm.

Technology takes over faster. But human skills, these... will continuously be needed until AI finally will be taken over.

Ivar Lukk 

Connect with Ivar

LinkedIn

Casehub

Leading the AI Revolution: Roy Murphy on Demystifying Tech and the "Day One" Mindset🚀

With over 20 years of experience at the forefront of innovation, Roy Murphy is the co-founder of Generate, a leading AI consultancy dedicated to demystifying technology for modern businesses.

His journey began with entrepreneurial ventures at London's Camden Market, where he mastered the fundamentals of sales, communication, and human connection—skills he now applies to the complex world of artificial intelligence. A passionate advocate for a "day one" growth mindset, Roy helps leaders navigate the AI revolution by identifying high-impact automation opportunities, fostering authentic team cultures, and transforming challenges into strategic advantages.

He firmly believes that leaning into AI isn't just about efficiency; it's a critical strategy for retaining top talent in a rapidly evolving landscape.

The secret to a successful AI strategy isn't tackling the biggest problem—it's finding the 'gold' in high-impact, low-complexity tasks that deliver immediate, meaningful wins.

Roy Murphy Connect with Roy

LinkedIn

G3NR8

Ken Valledy is a powerhouse in brand management and sustainable innovation, leveraging 15+ years of FMCG leadership (AB InBev) and startup ecosystem expertise (Anthesis, author of The Startup Lexicon) to connect global giants with cutting-edge startups.

He'll share vital insights on common pitching mistakes, the true importance of Q&A, overcoming jargon barriers, the unglamorous realities of entrepreneurship, and powerful advice for aspiring founders.

Listen to yourself a bit more. Give it a go. You're not as bad as you think

Ken Valledy

Connect with Ken

LinkedIn

Crystallised Communications Limited

Jamie Woodbridge, co-founder of The Inbox Club, is an email marketing leader and inspiring speaker dedicated to authentic B2B communication.

With a strong sales and leadership background, he champions email as a powerful, trust-based channel, emphasising human-centric strategies and the importance of building genuine relationships.

Jamie advises founders to niche down, network consistently, and understand that the most effective approaches, whether in email or leadership, are rooted in empathy and a focus on providing real value.

At the moment, AI does not produce good enough content. We don't want to lose authenticity

Jamie Woodbridge

Breaking Barriers: Global Mindset, Adaptation, and Success in Latin America 🚀

Sandra Sinicco, the dynamic CEO of LatamScaleUp and founder of Brazil Tech Advocates. Sandra specializes in facilitating international expansion for European and Latin American companies, leading key initiatives like the LatamEdge Award and BrazilTech Award. As a vital connector between Latin American innovation and global markets, she shares her expertise on bridging cultural gaps and fostering business relationships. With her extensive background as the founder of GrupoCASA and the LatamPR Network, Sandra offers invaluable insights into strategic communication and market dynamics. Don't miss this opportunity to learn from a leader who is shaping the future of cross-continental business!

The world is mobile and is changing all the time, you need to adapt and catch the wave

LinkedIn

Tech Brazil Advocates

Grupo Casa

Sandra Sinicco Connect with Sandra