Net Retention Rate has quickly become the poster child for SaaS growth. Why? It's simple.

The cost of a dollar of new business is extremely expensive. An upsell dollar is typically 1/3 of that cost. That means if you achieve a high NRR, then you have a very cheap way to grow your company.

In this episode, we explore how big players achieve a high NRR, and what tactics you can use to influence the metric.