In this episode, Chris Knotts and David Mantica discuss David's long career in the training and learning services industry. They explore the challenges and dynamics of running a for-profit training business, including the low barrier to entry and the importance of subject matter expertise. They also discuss the evolution of the training industry, the need for a strong sales and marketing strategy, and the importance of finding the right product-market fit. They highlight the role of disruption and the constant need to innovate and adapt in order to stay competitive. The conversation explores the challenges and changes in marketing and selling training programs. It emphasizes the importance of building marketing capabilities and adapting to the evolving landscape. The discussion touches on topics such as direct mail vs. email marketing, the shift from marketing at the session level to enterprise sales, the differences between B2C and B2B buyers, and the complexities of scaling a training business.

Connect with Us:

Website:

⁠https://www.techtransformationstrategy.com/

LinkedIn:

⁠https://www.linkedin.com/in/chris-knotts/ ⁠

https://www.linkedin.com/in/david-mantica/

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