After working 20 years within the retail industry, Nicola Fox has seen how CRM systems can be harnessed to supercharge marketing teams from small pureplay retailers to large omnichannel mammoths. In this episode we'll discuss with Nicola for example following topics:

-How the CRM space has developed over the years, and why we're on a brink of a CRM revolution

-Why so many of today's marketers are hostages to their metrics

-What are the most important drivers in turning CRM into a goldmine