<p>In episode 7 we'll discuss how to craft marketing campaigns that capture consumers' elusive attention, and how impactful marketing seeks to break the norms instead of abiding to them. As our guest speaker we have the latest marketing superstar Anya Jackson from Thursday, who shares her amazing journey from past months.</p>

In episode 7 we'll discuss how to craft marketing campaigns that capture consumers' elusive attention, and how impactful marketing seeks to break the norms instead of abiding to them. As our guest speaker we have the latest marketing superstar Anya Jackson from Thursday, who shares her amazing journey from past months.

Half Wasted episode 7 - Winning In Marketing By Thinking Outside The Box

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Every marketer has heard this quote by John Wanamaker, but why it is so prevalent to this day when there’s more data, tools and expertise available than ever before?

In our new podcast series Half Wasted we’ll discuss with some of today’s brightest marketing masterminds how they feel about John's quote, what marketing effectiveness requires from the marketers as well as from the companies, and why data isn't utilised in decision making as much as we like to think.

Business

Marketing

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Every marketer has heard this quote by John Wanamaker, but why it is so prevalent to this day when there’s more data, tools and expertise available than ever before? In our new podcast series Half Wasted we’ll discuss with some of today’s brightest marketing masterminds how they feel about John's quote, what marketing effectiveness requires from the marketers as well as from the companies, and why data isn't utilised in decision making as much as we like to think.

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Half Wasted episode 7 - Winning In Marketing By Thinking Outside The Box

Half Wasted episode 7 - Winning In Marketing By Thinking Outside The Box