Inevitably there will be a time when what was your "Low Hanging Fruit" will begin to disappear. You've exploited the opportunity because the market was unwilling to invest in a ladder. How do we face the fact that in today's marketplace the proverbial ladders are continually being invented and created? What are you prepared for? Will these natural shifts decimate you or are you prepared to revolutionize what you do? In this episode we explore the idea. Enjoy.