Halle' will share her expertise as a Branding Expert working for companies like AT&T, T-Mobile, Expedia, Alaska Airlines, Rover and most recently, neo bank - VaroMoney.  We will discuss the evolution of branding and most importantly how companies are gradually being forced to become customer oriented or die.  And how Varo is catering to its customers with forward thinking and socially responsible banking products.  We also do a little reminiscing after 40 yrs of not seeing each other.  Funny that it happened over Zoom!