Because K-Pop (Hallyu) is looking for newer consumers as it stretches its reach further and wider into the region. Cultural theorist Mary Ainslie, co-editor of a book on the Korean Wave in Southeast Asia joins us today to help us better understand this phenomenon.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Because K-Pop (Hallyu) is looking for newer consumers as it stretches its reach further and wider into the region. Cultural theorist Mary Ainslie, co-editor of a book on the Korean Wave in Southeast Asia joins us today to help us better understand this phenomenon. See omnystudio.com/listener for privacy information.

Because K-Pop (Hallyu) is looking for newer consumers as it stretches its reach further and wider into the region. Cultural theorist Mary Ainslie, co-editor of a book on the Korean Wave in Southeast Asia joins us today to help us better understand this phenomenon.See <a href="https://omnystudio.com/listener" rel="noopener noreferrer">omnystudio.com/listener</a> for privacy information.

Hallyu, is it me you're looking for?

Your supplement post rush hour and on the weekends. Our staples on everything outside of stock markets and finance. Yes, that means "all the fun stuff". Tune in for a myriad discussion on fashion, music, philosophy, lifestyle, the arts and more.

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Hallyu, is it me you're looking for?

Hallyu, is it me you're looking for?