Large and even huge media platforms (New York Times and mass audience podcasts) do not necessarily translate into increased sales for creatives. Yes, they are great, but we must be aware that there is a real difference between a ‘big breakthrough’ approach versus a ‘building toward a tipping point’ approach. The former is rare while the latter is within our reach by taking a long view to building an audience for a particular piece of work and our portfolio of creative work.

Questions for Listeners:

* How can you identify where your marketing tipping point is?

* Do you want the big break or to build toward a tipping point?

Segment Links:

Jane Friedman Newsletter: https://mailchi.mp/janefriedman/podcast-book-sales?mc_cid=3c0c24f7d1&mc_eid=effed7d90b

Amie McNee: I went on one of the biggest podcasts in the world: and it didn’t sell any books:

The Jay Shetty Effect (or lack thereof): What one author’s high-profile interview reveals about the real ROI of big podcast appearances:

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit giftedunderachievers.substack.com