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HALO Talks Fast Break: Add More Classes!
๐๐๐๐ข ๐ง๐ฎ๐น๐ธ๐ ๐๐ผ๐๐๐ฝ๐๐๐ผ๐-๐๐ฑ๐ฑ ๐ ๐ผ๐ฟ๐ฒ ๐๐น๐ฎ๐๐๐ฒ๐!
๐จ Calling all boutique fitness studio operators! ๐จ
Integrity Square Managing Partner & Founder Pete Moore is back as "Dr. HALO", and this is a must-hear for anyone running a boutique fitness studio. He's not mincing words either: If you're only running a few classes a day and wondering why you're struggling, it's time for you to look in the mirror. A few things:
Increase Class Frequency Most boutique fitness studios simply aren't offering enough classes. If you're only open for a few hours or offering just 2-3 classes a day, you're shooting yourself in the foot. More classes equal more revenue opportunitiesโdon't sell yourself short by playing it safe.
Maximize Revenue per Hour, Not Just per Class Look at Southwest! This is also an hourly business. Every hour you don't run a class is a lost opportunity for revenue. Running a business on "airline logic" means utilizing your space as much as possible throughout the day.
Go Beyond Your Core Demographic Stop telling yourself there aren't enough people in your area who want to work out! From soccer moms to assisted living residents, triathletes to brunch-goers, Get creative and dig into who else could fill seats in those classes at different hours. There are always more opportunities than you thinkโif you're willing to do the work.
Think Like a Multi-Use ArenaLook at yourself as Madison Square Garden, not just a single-purpose facility. That means filling your space with a variety of offeringsโdifferent types of classes, events, even partnershipsโto maximize usage, build community, and drive revenue.
You're Responsible for Creating Value Tough Love Time: If your studio isn't open enough, not generating revenue, and feeling like a victimโchange it. Create true value by filling time slots, building community, and serving new demographics. Buyers only want valuable, profitable businesses, not ones that are break-even or losing money. Value is builtโso get to work!
Stop playing small, fill your calendar, and serve your community. Start thinking bigger. Go HALO!
Resources:
- Sponsored by our friends at Promotion Vault. Reward Intelligence!
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By Pete Moore
5
1515 ratings
๐๐๐๐ข ๐ง๐ฎ๐น๐ธ๐ ๐๐ผ๐๐๐ฝ๐๐๐ผ๐-๐๐ฑ๐ฑ ๐ ๐ผ๐ฟ๐ฒ ๐๐น๐ฎ๐๐๐ฒ๐!
๐จ Calling all boutique fitness studio operators! ๐จ
Integrity Square Managing Partner & Founder Pete Moore is back as "Dr. HALO", and this is a must-hear for anyone running a boutique fitness studio. He's not mincing words either: If you're only running a few classes a day and wondering why you're struggling, it's time for you to look in the mirror. A few things:
Increase Class Frequency Most boutique fitness studios simply aren't offering enough classes. If you're only open for a few hours or offering just 2-3 classes a day, you're shooting yourself in the foot. More classes equal more revenue opportunitiesโdon't sell yourself short by playing it safe.
Maximize Revenue per Hour, Not Just per Class Look at Southwest! This is also an hourly business. Every hour you don't run a class is a lost opportunity for revenue. Running a business on "airline logic" means utilizing your space as much as possible throughout the day.
Go Beyond Your Core Demographic Stop telling yourself there aren't enough people in your area who want to work out! From soccer moms to assisted living residents, triathletes to brunch-goers, Get creative and dig into who else could fill seats in those classes at different hours. There are always more opportunities than you thinkโif you're willing to do the work.
Think Like a Multi-Use ArenaLook at yourself as Madison Square Garden, not just a single-purpose facility. That means filling your space with a variety of offeringsโdifferent types of classes, events, even partnershipsโto maximize usage, build community, and drive revenue.
You're Responsible for Creating Value Tough Love Time: If your studio isn't open enough, not generating revenue, and feeling like a victimโchange it. Create true value by filling time slots, building community, and serving new demographics. Buyers only want valuable, profitable businesses, not ones that are break-even or losing money. Value is builtโso get to work!
Stop playing small, fill your calendar, and serve your community. Start thinking bigger. Go HALO!
Resources:
- Sponsored by our friends at Promotion Vault. Reward Intelligence!