Our guest today is Hamsini Shivakumar, a prolific writer on consumer and brand issues and international and Indian publications. Hamsini is a co-founder of Leapfrog Strategy Consulting, one of India's premier brand consulting companies. She's also the co-founder of semiofest and unconference for applied semiotics practitioners.

Hamsini shares about her book "Signs, Symbols and Marketing Effectiveness: A Beginner's Guide to Semiotics for Marketing" and her future projects in this episode.