Time Stamps:

0:00 - Hamza's Career Journey and Early Interests

2:11 - Amazon vs. TikTok: Different Roles in the Customer Journey

5:09 - TikTok As A Social Commerce Platform

7:14 - Brand Receptivity to Amazon and TikTok

10:51 - Youth Culture and Media Formats

22:19 - Cross-Platform Marketing and Creator Strategy

27:07 - The Potential of Live Commerce

31:06 - Creator-Led Brands and Live Shopping

39:46 - AI in Content Creation and Social Commerce

42:18 - Future Trends and Final Thoughts