Welcome back to the ProfitSchool podcast Business Unfiltered with Mercer and Jeff Sauer today's topic is Handling Conflict - I to We.

• From I to We: Jeff and Mercer share how they transformed personal perspectives ("I") into collaborative solutions ("We"), using their experience of merging separate brands into one unified company.

• Understanding Different Views: They explain how conflict often stems from different but equally valid perspectives, like their contrasting approaches to using "I" versus "We" in business communications.

• Market Feedback: External customer feedback helped guide internal decisions, showing how market response can help constructively resolve internal conflicts.

• Conflict as Process: Rather than viewing conflict as negative, they present it as a natural process where two different viewpoints or forces meet, creating an opportunity for growth.

• Growth Through Discussion: The hosts share how their perspectives make each other's ideas "10-20% better" through constructive disagreement and resolution.

• Solutions Focus: Instead of trying to prove who's right, they recommend focusing on the situation and finding common ground to create new, better solutions.