In this episode of The B2B Sales Playbook, we tackle a crucial challenge every salesperson encounters—handling last-minute objections from clients. As you get closer to closing a deal, it's common for prospective clients to suddenly express concerns or hesitations. We’ll explore effective strategies to navigate these situations, including the feel-felt-found technique, demonstrating value, and asking the right questions. Additionally, we discuss how to manage specific objections related to budget, timing, competition, and past experiences. With the right mindset and tools, you can turn objections into opportunities for deeper connections with your clients. Join us as we equip you with the skills to handle these challenges confidently and succeed in B2B sales!