Objection handling is a key skill for the breakaway sales pro, and sets apart the top tier from the rest of the pack. In this episode we unpack 3 essential steps for successfully handling objections - eliminating friction, turning "no" into "not yet", and learning to stay involved. Additionally we'll look at the 4 aspects of the objection: No trust, no need, no help, no hurry. When you understand which of these your prospect is dealing with, you can learn to overcome.