Some writers hate talking to people. And even if you’re not super introverted like us, facing down a sales call can still be pretty anxiety-inducing. After all, if you can’t land clients, you won’t make money.

The problem is writers often head into a sales call so focused on their need to make money, they ignore all the red flags screaming, “Don’t book this client!” You need to learn to detach from the outcome, or you’ll end up with clients who aren’t a good fit for you.