It’s the most wonderful time of the year… Marketers hold their breath and pray the Facebook pixel was installed correctly. Hopefully this episode will breathe some levity into your week. We’re shaking things up a bit this week–taking some time to have a catch-up and chat through some listener questions we’ve gotten. From handling tough client feedback and giving mistakes the attention they deserve, to our thoughts on sports brand collabs and sonic branding, this episode is a fun, light listen for marketers trying to finish Q4 strong. 

Show Notes:

1. 01:26 - A bit about today’s episode: we’re trying something a little different. 
2. 01:55 - What Mitzi and Mike have been up to lately: thoughts on Q4, live music and fantasy sports. 
3. 16:00 - What do we recommend if you have a social media client who keeps posting on their own? 
4. 21:28 - How do you handle tough client feedback? Or when a client is disappointed with something that you do?
5. 25:05 - Don’t rush through a mistake, give it your attention and care. 
6. 31:24 - How to handle feeling rejected when your ideas get shot down. 
7. 33:52 - About Scan Club and the signals we’ve been watching recently.
8. 36:51 - SKIMS x the NBA and the rise of sports in marketing culture. 
9. 40:27 - Gen Z’s sonic branding knowledge and cringing at the term “brand beats.”
10. 43:05 - Bringing artists & DJs into the sonic branding conversation.
11. 45:30 - Strong branded “sounds” and the stigma of jingles.

Big Things with Mitzi (@mmmitzi) and Mike (@mmmiiike).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Production by Morgan Berna, editing by Oliver Banyard.