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Hands-Off Management: The New Rules for Collaboration At Work
Social media and its collaborative potential are revolutionising the old
rules of business. Customers are no longer on the outside looking in,
but are part of the business, and the Internet is just one big focus
group. The upsides and downsides of viral word-of-mouth go without
saying. Markets, managerial hierarchies and intellectual property rights
are also reconfiguring, as controlling managers find themselves in a
no-go zone. Whatever next? Responsibility for Internet strategy needs to
move from the marketing division to core business, insist the experts.
View all episodes
By theBoxSocial media and its collaborative potential are revolutionising the old
rules of business. Customers are no longer on the outside looking in,
but are part of the business, and the Internet is just one big focus
group. The upsides and downsides of viral word-of-mouth go without
saying. Markets, managerial hierarchies and intellectual property rights
are also reconfiguring, as controlling managers find themselves in a
no-go zone. Whatever next? Responsibility for Internet strategy needs to
move from the marketing division to core business, insist the experts.
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