Today, we interviewed Hangtime, who with an insane twist of fate transitioned from NFL content to becoming one of YouTube’s largest entertainment channels. In this episode, Hangtime talks about the video that changed the whole direction of his channel and his unique approach to ideation and packaging that has generated over 500 million views so far!

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Hangtime's Socials

YouTube: @Hangtime37

Instagram: @hangtime

Chapters

0:00 Hangtime's Early Days

2:37 First Challenge Video

5:14 Football Era

10:19 Juggling Between Football and YouTube

11:41 Mixing Videos and How to Pivot

17:09 Growth During Early Days

18:46 The Life Changing Moment

23:34 The Iconic Thumbnail and Stopping Football

26:22 Creating New Formats

29:50 The Creative Process

36:33 How to make a Good Video

40:31 Influence from Other Creators

44:52 Making a Video with Ryan Trahan

47:33 Ideation Process

51:13 How to Grow if you're just Starting

53:30 Upcoming YouTube Stars

56:25 The Future