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Hanna Andersson’s CEO on Guiding a Brand Through Change
Welcome to the Conversations with CommerceNext podcast, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with CommerceNext and presented by Bloomreach.
Sally Pofcher is a retail strategy expert and proven creator of growth and brand leadership.
From McKinsey to Gap Inc. and beyond, Sally stands on a full and bright career at the forefront of innovative retail brands.
In this podcast episode, she calls on her experience as a seasoned strategist, operator and mother as she walks us through her role as CEO, turning around the beloved children’s fashion brand Hanna Andersson.
Sally talks with Veronika Sonsev and me about reaffirming brand values, strengthening company culture in changing and challenging times and - perhaps most importantly - the importance of being human.
Thanks for tuning into this episode of Conversations with CommerceNext. Please follow us on Apple, Spotify, Amazon Music or your favorite podcast platform where we’ll be sharing career advice and marketing strategies from eCommerce and digital marketing leaders at retailers and direct-to-consumer brands each and every episode. CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Through our online forums, interviews, webinars, summits and other in-person events, we harness the collective wisdom of our community to help marketers grow their businesses and advance their careers. Join CommerceNext events to meet other industry leaders and learn the latest ecommerce and marketing strategies. You can find upcoming events at CommerceNext.com
AboutSally is CEO of Hanna Andersson, and a proven builder of growth brands. She was an Operating Partner at L Catterton, a leading consumer growth private equity firm, where she advised on deal evaluation and portfolio company performance in the Growth Fund, and was Board Director for multiple businesses, including Sweaty Betty.
Previously, Sally served on the Boards of Claire's and Pet Retail Brands. She was Board Chairman and Chief Executive Officer at PaperSource, where she led 8 years of double-digit sales and profit growth, as well as a successful investor transition. She held prior leadership roles as SVP of Strategy and Business Development at The Gap and a Partner at McKinsey and Company.
Sally holds a Masters in Business Administration from Kellogg (Northwestern University) and an undergraduate degree from Georgetown University.
Sally is involved in numerous community initiatives, including being on the Board and Executive Committee of Marwen, Co-Chair of New Trier Parent Association, and past position on the Board of the Boys and Girls Club of San Francisco. She is a member of Young Presidents' Organization.
Sally has 20+ years of experience building digital/omni-channel consumer experiences and delivering great results thru a combination of brand building, clear strategy, and disciplined execution. Most importantly, Sally is an authentic leader able to build and empower great teams that collaborate. In addition, Sally is a creative thinker who shapes the voice and aesthetic of brands and products.
ABOUT US:
Scott Silverman
An ecommerce veteran, Scott Silverman has been active in the industry since 1999 and is passionate about digital retail and the innovation driving the industry. Scott Silverman is the Co-Founder of CommerceNext. Previously, he spent 10 years as Executive Director of Shop.org where he launched the Shop.org Annual Summit. Scott co-invented “Cyber Monday” in 2005 and was the founder of Cybermonday.com in 2006, a shopping site that has generated more than $2.5 million for Shop.org’s scholarship fund.
Veronika Sonsev
Veronika Sonsev is the Co-Founder of CommerceNext. She also leads the retail practice for Chameleon Collective and is a contributor for Forbes on how to grow retail and ecommerce in the age of Amazon. Having spent the last 10+ years working with some of the largest retailers and direct-to-consumer brands, Veronika has intimate knowledge of the challenges facing retail and ecommerce today. She is also an advocate for women in business and founded the global non-profit mBolden, which is now part of SheRunsit.
Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois. You can learn more about Michael here or on LinkedIn.
About Us
Jennifer Marlo
Head of Content, CommerceNext
Jennifer Marlo drives industry-leading programming at CommerceNext, drawing on experience from Ascendant Network and iMedia Connection, where she spearheaded content strategies to inspire retail, brand and agency marketing leaders. Guided by the belief that “a rising tide lifts all boats,” Jennifer uses in-person and digital platforms to educate and foster industry collaboration.
Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.
Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, top retail influencer, keynote speaker and media entrepreneur. Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.
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By Scott Silverman, Michael LeBlanc, Veronika Sonsev
5
77 ratings
Welcome to the Conversations with CommerceNext podcast, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with CommerceNext and presented by Bloomreach.
Sally Pofcher is a retail strategy expert and proven creator of growth and brand leadership.
From McKinsey to Gap Inc. and beyond, Sally stands on a full and bright career at the forefront of innovative retail brands.
In this podcast episode, she calls on her experience as a seasoned strategist, operator and mother as she walks us through her role as CEO, turning around the beloved children’s fashion brand Hanna Andersson.
Sally talks with Veronika Sonsev and me about reaffirming brand values, strengthening company culture in changing and challenging times and - perhaps most importantly - the importance of being human.
Thanks for tuning into this episode of Conversations with CommerceNext. Please follow us on Apple, Spotify, Amazon Music or your favorite podcast platform where we’ll be sharing career advice and marketing strategies from eCommerce and digital marketing leaders at retailers and direct-to-consumer brands each and every episode. CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Through our online forums, interviews, webinars, summits and other in-person events, we harness the collective wisdom of our community to help marketers grow their businesses and advance their careers. Join CommerceNext events to meet other industry leaders and learn the latest ecommerce and marketing strategies. You can find upcoming events at CommerceNext.com
AboutSally is CEO of Hanna Andersson, and a proven builder of growth brands. She was an Operating Partner at L Catterton, a leading consumer growth private equity firm, where she advised on deal evaluation and portfolio company performance in the Growth Fund, and was Board Director for multiple businesses, including Sweaty Betty.
Previously, Sally served on the Boards of Claire's and Pet Retail Brands. She was Board Chairman and Chief Executive Officer at PaperSource, where she led 8 years of double-digit sales and profit growth, as well as a successful investor transition. She held prior leadership roles as SVP of Strategy and Business Development at The Gap and a Partner at McKinsey and Company.
Sally holds a Masters in Business Administration from Kellogg (Northwestern University) and an undergraduate degree from Georgetown University.
Sally is involved in numerous community initiatives, including being on the Board and Executive Committee of Marwen, Co-Chair of New Trier Parent Association, and past position on the Board of the Boys and Girls Club of San Francisco. She is a member of Young Presidents' Organization.
Sally has 20+ years of experience building digital/omni-channel consumer experiences and delivering great results thru a combination of brand building, clear strategy, and disciplined execution. Most importantly, Sally is an authentic leader able to build and empower great teams that collaborate. In addition, Sally is a creative thinker who shapes the voice and aesthetic of brands and products.
ABOUT US:
Scott Silverman
An ecommerce veteran, Scott Silverman has been active in the industry since 1999 and is passionate about digital retail and the innovation driving the industry. Scott Silverman is the Co-Founder of CommerceNext. Previously, he spent 10 years as Executive Director of Shop.org where he launched the Shop.org Annual Summit. Scott co-invented “Cyber Monday” in 2005 and was the founder of Cybermonday.com in 2006, a shopping site that has generated more than $2.5 million for Shop.org’s scholarship fund.
Veronika Sonsev
Veronika Sonsev is the Co-Founder of CommerceNext. She also leads the retail practice for Chameleon Collective and is a contributor for Forbes on how to grow retail and ecommerce in the age of Amazon. Having spent the last 10+ years working with some of the largest retailers and direct-to-consumer brands, Veronika has intimate knowledge of the challenges facing retail and ecommerce today. She is also an advocate for women in business and founded the global non-profit mBolden, which is now part of SheRunsit.
Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois. You can learn more about Michael here or on LinkedIn.
About Us
Jennifer Marlo
Head of Content, CommerceNext
Jennifer Marlo drives industry-leading programming at CommerceNext, drawing on experience from Ascendant Network and iMedia Connection, where she spearheaded content strategies to inspire retail, brand and agency marketing leaders. Guided by the belief that “a rising tide lifts all boats,” Jennifer uses in-person and digital platforms to educate and foster industry collaboration.
Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.
Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, top retail influencer, keynote speaker and media entrepreneur. Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.